- We offer a genuinely multi-channel service – not just Grocery Multiples, but also Convenience / Discounters / Wholesale / On-line retailers
- We aim to understand the categories we track as well as our customers
- Our ‘Breaking News’ reports provide a visual and easy-to-digest summary of the key developments in the market. We become your ‘eyes and ears’ in the market – very few people get into store as often as they’d like Click here for a recent example
- We accurately report on all the key drivers of sales – range / retail price / promotion / secondary display / events
- We hold a photo library and get many ad hoc requests every year requesting photos for presentations etc
- An in-store based service provides texture and depth. For example, events such as Valentine’s Day are missed by web-based auditing – it sees the ‘trees’ but not the ‘wood’!
- As a small business we can act, take decisions and respond quickly
