Over the years many of the customers who rely upon and value our week-in, week-out market tracking service have asked us to help them with in-store projects
The common themes are : in-store work that requires a certain amount of expertise, care and attention, category understanding ; something that needs doing quickly – often ‘yesterday’!
Here are some examples of recent projects we have been asked to do
| Example No.1 : Major Beer Supplier |
| Share of space analysis across 100 stores of the top 4 grocery multiples. |
| Various store sizes & geographic locations nationwide. |
| How is the beer category organised and, within the category, how much space is devoted to the customer’s key brands and the key competitor brands. |
| Example No.3 : Major Wine Supplier |
| Share of space analysis across 40 stores of the top 4 grocery multiples. Tracked annually to pinpoint trends. |
| Various store sizes & geographic locations nationwide. |
| How is the BWS category organised ; how is the wine category organised ; how much space is devoted to the key countries of origin and the key 20 brands. |
| Example No.2 : Major Household Goods Supplier |
| Establish the actual nappies range in a broad selection of Aldi stores. |
| Rapid turnaround within 24 hours in advance of a hastily arranged commercial meeting with Aldi. |
| Not complicated work but discussed / agreed / completed within 24 hours. |
| Example No.4 : Major Wine Supplier |
| Establish the range of wines of their key brand stocked in a representative sample of 150 convenience stores across 12 key fascias such as Budgens, Spar etc |
| 6 key UK cities |
| Not complicated work but delivered quickly to a high standard to help the customer understand the ‘realities’ of the market and the position of their key brand in it. |