Since 2004 Knowledge Gaps has been helping food and drink companies of all sizes to understand their categories. We track the market continuously focussing on the key drivers of sales performance – range, retail prices, promotions, off-shelf display and events
The way we work combines in-store visits with on-line market tracking and we believe that this approach combines the best of both worlds – as well as providing accurate numbers, we think that our emphasis on in-store enables us to ‘paint a picture’ of what shoppers experience. We aim to be your ‘eyes & ears’ in the market
This ‘best of both worlds’ approach also means that we can track across all of the key routes to market – grocery multiples, convenience, discounters, wholesale / cash & carry, and the growing on-line market. We are genuinely multi-channel
We have been working closely with many of our customers year after year – they rely on us to provide a consistently reliable service. We pride ourselves on our flexibility and responsiveness and see our role as helping our customers to work with their key customers to grow the categories in which they operate and their own sales within these categories
We divide our work into 2 key activity streams :
Our Core Service : Regular tracking of the UK grocery market focussing on range, retail prices, promotion activity, off-shelf display and key events such as Valentine’s Day, Mother’s Day, Easter, Halloween etc.
Added Value Projects : In-store projects (or desk-based research) in response to your specific objectives and requirements. A typical example is share of space analysis.
